I built a product for the founder who co-created FarmVille. It became their whole business model, thanks to one pivot that most founders are sleeping on right now. And lucky for you, I'll break down exactly what it is.
The plan was simple
AnyPost AI is a tool that writes and posts content for businesses: SEO articles, LinkedIn posts, even videos. The owner logs in and runs it. That was the whole idea.
Nobody used it
There was one problem. The customers didn't use it. They'd sign up, click around, and go back to being busy. Most business owners finish work at 9, talk to their family, then go to bed. Even with a SaaS that fully automates the process, people still don't have time for marketing.
So they flipped it
Instead of handing them the software, his team started running it for them. Same tool. Done for you. That's when it took off. Clients stopped leaving, their traffic kept climbing, and some now have the opposite problem: too many clients coming in.
The part that stuck with me
The software gave him the edge. The service is what turned it into a real business. People don't want to do the work, they want the result. It's the same reason you order DoorDash when you have a full kitchen at home.
This is what defensible looks like
Yesterday I said the smart move is to build something defensible. This is what that looks like. AI keeps getting cheaper, so doing it for people is where the money is, and it's much harder to copy.
I'm breaking down more of these service-as-software plays over the next few posts. Follow along so you catch them.
